In 1913, Arthur Looff and John Freidle formed a partnership to create an amusement
park, located at Ocean Beach on the Great Highway, called Concessions at the
Beach. Looff owned the Hippodrome, housing the first of San Francisco's three
famous carousels, and Freidle owned a shooting gallery and a baseball knockdown
game called Babyland.
That meager start grew to ten major attractions and countless arcades by 1921, including
the Shoot-the-Chutes water ride. By then the park had taken on the name of its top
attraction, billed as Chutes at the Beach. The remaining nine attractions were the
Bob Sled Dipper roller coaster (Bobs), the Aeroplane Swing, the Whip, Dodg `Em, the
Ship of Joy, the Ferris Wheel, the Looff Carousel, Noah's Ark, and the scenic railway
Figure 8 gravity coaster.
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